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Cold calling guide

Cold call script for recruitment consultants

Need openers and objection replies? The SDR Toolkit has a Cadence Builder with call openers, email templates and exit rules, £12.99 + VAT.

You have a few seconds to earn a minute. Keep the call about one open role or one hiring problem.

Selling this week? The SDR Toolkit has four outreach cadences, call openers and a pay calculator in Notion. One payment, £12.99 + VAT.
Managing a team? See the SDR Programme Playbook.
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Free download: the SDR Call Review Scorecard. Score one recorded call on six criteria in ten minutes, on one printable page.Get it free

Four parts

  1. Name and agency, said slowly.
  2. A true reason, such as an open role you saw advertised.
  3. One question about the role.
  4. A small next step, such as a short call or an email with two profiles.
Free: the SDR KPI Cheat Sheet. The KPI tree, 15 sourced benchmarks, an early warning checklist and a capacity model. Two printable pages. Get it free

Example

"Hi Sam, it's Alex at Acme Recruitment. I saw you are hiring a sales manager in Leeds. Is that still open? I'd like to send you two profiles. Would an email be useful?"

Cadences, onboarding and KPIs in one Notion workspace.
The SDR Programme PlaybookCadences, onboarding and KPIs in one Notion workspace.14 modules and 6 working trackers to build, run and fix the team.
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If you get the gatekeeper

Ask who owns hiring for the team. See the gatekeeper script.

Rules

See the general cold call script and opening lines.

Next step: review your calls with the free SDR call scorecard.

Questions

How should a recruiter open a cold call?

Say your name and agency, name a real open role, and ask one question about it.

Should a recruiter leave a voicemail?

Yes, if it is short and names the role. Follow with an email.

How many calls should a recruiter make?

Set it from your own meeting rate. The dials per day calculator shows how.

SDR cold call script

Opener, reason, question, three objection replies and a voicemail.

SDR cold call opening lines

Five openers for five situations, each ending on a question.

SDR gatekeeper script

Five replies for the five questions you will hear at the front desk.

The SDR Toolkit

Put this into practice

The Cadence Builder has call openers, voicemail rules and email templates across four cadences. £12.99, one payment, plus VAT for UK and EU buyers.

Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.