Principled Pitch
Principled Pitch

Prepare for your cloud sales interview in one Notion kit.

The Cloud Sales Interview Kit has a story bank that scores itself. It adds 29 question patterns and a plan for every round. Built for AWS Account Executive loops. Running an SDR team instead? The SDR Playbook is below.

See the Interview Kit · £15 + VATGet the 16 principles free

Or try the free comp calculator.

A candidate smiling in an interview, the Cloud Sales Interview Kit
Going for a sales role?

Cloud Sales Interview Kit

Build stories that hold up when the interviewer asks why three times. For AWS Account Executive, Account Manager and partner sales roles. Try the free story check.

5 modules29 question patternsStory bank that scores itselfDay-of cheat sheet
£15 + VAT
Get it
A sales professional leaving an office after an interview, the Sales Job Search Kit
Looking for your next role?

The Sales Job Search Kit

Run your search like a pipeline and negotiate the offer like a deal. Target list, pipeline board, recruiter scripts and an offer calculator for what a role really pays.

6 modules4 trackersOffer calculatorRecruiter scripts
£14 + VAT
Get it
An SDR team lead coaching a rep on the sales floor, the SDR Programme Playbook
Running a sales team?

The SDR Programme Playbook

Build, run and fix a sales development team. SLAs, cadences, hiring, comp plans, KPIs and a 90-day roadmap. For SDR leaders, not reps.

14 modules6 working trackers4 ready-made cadencesComp calculator
£29 + VAT
Get it
Job hunting and interviewing? Get the Job Search Kit and the Interview Kit together.£29 £22 + VAT Get both Want all three? The Interview Kit, the Job Search Kit and the SDR Playbook in one purchase.£58 £45 + VAT Get all three
Works on the free Notion plan
Every benchmark sourced and dated
In your Notion in two minutes
One payment, yours to keep

Free calculators

Thirteen tools that run in your browser. No sign-up.

SDR comp plan calculator

Monthly payouts with accelerator tiers.

SDR capacity planner

How many SDRs a pipeline target needs.

Sales OTE calculator

Base, variable and attainment to take-home.

Offer comparison

Two or three offers, year-one pay.

See all 13 calculators

Latest free guides

Interview prep for sellers and playbooks for SDR leaders, free to read. Going for AWS? Start with the Account Executive interview guide or the Leadership Principles guide.

How to negotiate sales OTE

Pay mix, quota realism, accelerators and a two-offer worked example.

AE 30-60-90-day plan

A template and example goals for writing the plan, for AE roles.

Questions to ask a sales recruiter

Quota, comp plan, ramp and team, plus a copy-paste reply.

Microsoft Azure sales interview

Culture themes, seller roles, story prep and a one-week plan.

SDR and BDR playbook template

What a good playbook includes, and how to build it in Notion.

SDR and BDR interview questions

18 questions by competency, a role-play and a weighted scorecard.

See all free guides

Free guide

The 16 Leadership Principles for Sellers

What an interviewer listens for on each principle when you sell for a living. Plus the three-why test. Free, and you'll hear first about new playbooks. The official list is on amazon.jobs.

Get it free

Prefer to read first? Browse the free sales interview guides.