SDR CV example for the UK, with bullet points you can copy

Below are UK format rules, two full example CVs and a bullet bank. All names, companies and numbers in the examples are made up. Swap in your own real figures.

UK CV rules

Jobrise gives these rules for UK SDR applications.

• Keep it to one page.

• Use a clean font such as Arial or Calibri.

• Save as a Word document or simple PDF, unless told otherwise.

• Avoid graphics, columns and photos.

Start with a professional summary of three lines.

Example CV 1: experienced SDR

This CV is an example. Alex Morgan is not a real person.

Alex Morgan, Sales Development Representative Manchester | alex.morgan@example.com | 07700 900000

Profile. SDR with two years in B2B software. Booked 22 meetings a month against a target of 18. Looking for a mid-market role.

Brightlane Software, SDR, Mar 2024 to present

• Booked 22 meetings a month against a target of 18. Made 60 calls and sent 40 emails a day.

• Raised SQL acceptance from 52% to 64% in six months. Added budget and timeline questions to the first call.

• Ranked 2nd of 11 SDRs for pipeline created in Q3 2025, worth £410,000.

• Ran weekly call reviews with two new starters, who hit quota in month three.

Halverton Freight, Sales Assistant, Jun 2022 to Feb 2024

• Called 30 lapsed accounts a week and won back 9 in a year.

• Kept the CRM clean for a team of 6.

Education. BA Business, University of Leeds, 2022. Tools. Salesforce, Outreach, LinkedIn Sales Navigator.

Example CV 2: career changer

This CV is an example. Jordan Ellis is not a real person.

Jordan Ellis, Aspiring Sales Development Representative Bristol | jordan.ellis@example.com | 07700 900001

Profile. Four years in customer service. Handled 70 calls a day with a 94% satisfaction score. Ready to move into B2B outbound.

Corvel Cloud, Customer Support Advisor, Jan 2022 to present

• Handled 70 calls a day at 94% satisfaction. Asked two questions before offering a fix.

• Turned 15% of cancellation calls into saves, by finding the real reason first.

• Trained 4 new starters in their first two weeks.

• Logged every call in the CRM within two minutes.

Northwind Analytics, Volunteer Callers Team, 2025

• Called 200 local businesses for a charity event and booked 31 stall holders.

Courses. Online B2B sales course, 2026. Completed 20 practice cold calls.

Bullet bank by background

Use the X-Y-Z style. Achieved X, measured by Y, by doing Z. Replace each number with your own.

Retail

• Sold £1,800 a week of add-ons, 20% above target. Asked about use before showing stock.

• Signed up 12 loyalty members a week, by asking one question at each till.

Hospitality

• Upsold 18% of tables to the tasting menu, by learning each guest's occasion.

• Served 80 covers a night with complaints under 2%. Checked in at minute ten.

Call centre

• Handled 70 calls a day at 94% satisfaction. Confirmed the issue before answering.

• Cut repeat calls by 11%, by writing a clear next step on every ticket.

Graduate

• Contacted 150 alumni and filled 40 event places. Sent a short personal message.

• Raised £2,400 for a charity, by calling 90 local firms.

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Keywords to mirror

Read three job ads. Jobrise says to include "pipeline generation", "outbound", "CRM" and "B2B" if they match. Use the ad's own words for tools and targets. Do not add a term you cannot discuss.

What hiring managers check first

Hirevire's scorecard says to check quota history in real numbers. Its examples are "meetings booked per month" and "SQL acceptance rate by AEs". Put both near the top of your CV. If you have no sales job, use calls per day and outcomes.

See the interview scorecard for how the same numbers come up in the interview.

Short cover note

This is an example. Edit it.

Hi Dana,

I am applying for the SDR role at Ashgrove Cloud. At Brightlane Software I booked 22 meetings a month against a target of 18. I read your ad. You need someone for the mid-market team. I can start in four weeks. My CV is attached.

Best, Alex

Next step

Track every application with the free sales job tracker. Check pay before you apply in SDR salary UK.

Sources

• Jobrise, UK SDR application guide
• Hirevire, SDR scorecard

Questions

Also: how to become an SDR in the UK.

Related guides

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A four-week plan with no sales experience.

SDR mock cold call interview

For SDR and BDR screens: four stages, a script and a 48 hour plan.

SDR and BDR interview questions

18 questions by competency, a role-play and a weighted scorecard.

Principled Pitch is independent. Pay, quotas and hiring processes vary by company and country. Check the details of any role with the recruiter.