Quota attainment calculator: where will a rep finish the period?
Try it: attainment and projected finish
Use meetings, pipeline or revenue. Any unit works if all three numbers use it.
What is normal?
48% of AEs hit annual quota (Bridge Group 2026 AE study). 60% of SDRs were at quota (Bridge Group 2025).
How the calculator works
Attainment is results divided by quota. The projection assumes a rep keeps the pace of the days gone so far. It multiplies results per working day by the days in the period.
The projection is a straight line. Real months are uneven, so treat it as a prompt for a conversation. Check it again every week.
See inside
What to do with the answer
- Under quota at the halfway point? Ask what pipeline is left.
- Use the same units as the quota. For an SDR, that is often meetings held and accepted.
- Pair it with the pipeline coverage calculator to see whether the pipeline can cover the gap.
For pay at each level of attainment, use the SDR comp plan calculator. To set the quota in the first place, read how to set an SDR quota.
Sources
- The Bridge Group, AE Models, Motions & Metrics 2026 Research Report
- The Bridge Group, SDR Models, Motions and Metrics, 2025 edition
Questions
How do you calculate quota attainment?
Divide results by quota and multiply by 100. A rep with 4 meetings against a quota of 10 is at 40%.
How do you project quota attainment?
Divide results by the working days gone. Multiply by the days in the period. It assumes a steady pace.
Can I use it for revenue and meetings?
Yes. Any unit works if quota and results use the same one.
Related guides
SDR comp plan calculator
Model payouts with accelerators before you launch the plan.
How to set an SDR quota
Work backwards from the pipeline you need, with a worked example.
SDR KPI dashboard template
What to show on one screen, benchmarks and what to leave off.
Turn this into a programme you can run
14 Notion modules and 6 working trackers for SDR leaders. KPI library, comp calculator, cadence builder, interview scorecard, tool scorecard and a 90-day roadmap. £29, one payment, plus VAT for UK and EU buyers.
Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.