SDR job description template for UK hiring managers
Hiring an SDR? The SDR Programme Playbook has Module 10, Hiring, Onboarding and Coaching. It has an interview scorecard database that does the maths. It also has a 5-week onboarding plan, a 90-day ramp and a role-play brief. £29 + VAT. This page covers the advert that comes first.
A job description does one job. It helps the right person say yes and the wrong person say no. Copy the template below and fill in the brackets.
The template
Title: Sales Development Representative (SDR), [team name]
Location: [City], [office, hybrid or remote]. Reports to [title].
Pay: Base £[x]. Variable £[y]. OTE £[x plus y]. Variable is paid [monthly or quarterly] on [meetings held and accepted].
About the role:
- You book first meetings for [number] account executives.
- You work [number] named accounts a week.
- You log every call and email in [CRM] the same day.
You will sell to: [job titles] at [company size] [sector] firms in [region].
The numbers:
- Meeting target once ramped: [number] a month.
- Ramp: [number] months, with a lower target each month.
- Last year, [number] of [number] reps hit target.
What you bring:
- Must have: [skill one], [skill two], [skill three].
- Nice to have: [skill four], [skill five].
What we offer:
- [Number] days of holiday, [including or plus] bank holidays.
- [Equipment, training and coaching, one line each.]
How we hire:
- [Stage one], [length].
- [Stage two], [length].
- [Stage three], [length].
- Offer within [number] days of the last stage.
Right to work in the UK. We check documents before the start date.
Holiday wording
GOV.UK says almost all workers are entitled to 5.6 weeks' paid holiday a year. For a five-day week that is 28 days. The same page says bank holidays do not have to be given as paid leave. An employer can count them within the 28 days.
Write your own figure and say whether bank holidays are included. Do not go below the statutory amount. Source: Holiday entitlement.
Two versions of the duties
Pick the version that matches how you run the team.
| Volume version | Quality version | |
|---|---|---|
| Main duty | Make 60 calls a day | Research 10 accounts a day |
| Outreach | Short cadence, many contacts | Longer cadence, few contacts |
| Target | Meetings held | Meetings that become opportunities |
| Review | Activity and connect rate | Call quality and fit |
Say which one you run. Candidates who prefer the other will not apply.
How to state OTE
Show the share of reps who reached it. Write "OTE £48,000. 7 of 10 reps hit it last year." That tells a candidate more than OTE alone. If you do not track it yet, build the KPI dashboard first. Then check the number against your comp plan.
See inside
UK pay in live ads
Seen on 18 October 2026. Each showed an apply button and no closed notice. Check the link before you rely on a figure.
| Company | Pay as stated | Where |
|---|---|---|
| Brickwise | Base £40,000 to £50,000, OTE from £70,000 | London |
| Prime | £34,000 pa, uncapped commission | London |
| Australasian Recruitment Company | £30,000 to £35,000 pa | London |
| Tio Talent | £26,500 to £30,000 basic, uncapped commission | Leeds |
| Love Finance | £25,000 to £30,000 pa | Birmingham |
Links are in the sources. The spread runs from £25,000 to £50,000 base. Pay it against your city and the seniority you want.
Must have or nice to have
Keep three must-haves. Link each to a question on the interview scorecard. If you cannot score it in an interview, drop it from the must list.
| Requirement | Scorecard question |
|---|---|
| Clear spoken English on the phone | Role-play call |
| Handles a no without stopping | Objection round |
| Plans a working week | Describe your last week |
Mistakes that cut applications
- "Rockstar", "ninja" and similar words.
- Ten must-haves. Strong people skip the advert.
- "Competitive salary" with no number.
- No ramp or target. Candidates cannot judge the job.
- Stages that differ from what you run. Match the onboarding plan too.
Next step: get the free SDR KPI cheat sheet. It gives you the targets to put in the numbers section.
Sources
- GOV.UK holiday entitlement
- Brickwise SDR ad
- Prime graduate SDR ad
- Australasian Recruitment Company SDR ad
- Tio Talent SDR ad
- Love Finance SDR ad
Questions
What should an SDR job description include?
A clear title, the daily tasks and the target market. Add the monthly meeting target, the pay and the hiring stages. List three must-have skills and stop.
Should I put the salary in an SDR job advert?
Yes. Give base, variable and OTE. A number lets candidates judge the pay before they apply.
How much holiday must I offer an SDR?
GOV.UK says almost all workers get 5.6 weeks' paid holiday a year. That is 28 days for a five-day week. Bank holidays can count towards it.
Also: SDR first week plan.
Related guides
SDR and BDR interview questions
18 questions by competency, a role-play and a weighted scorecard.
SDR and BDR ramp time
A 30/60/90-day plan, ramped quotas and a certification checklist.
SDR and BDR comp plans
OTE benchmarks for the UK, US and Europe, and how to design the plan.
Turn this into a programme you can run
Module 10 has an interview scorecard that does the maths. It adds a 5-week onboarding plan and a role-play brief. £29, one payment, plus VAT for UK and EU buyers.
Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.