Reply to "we use a competitor": two word-for-word answers
Want a ready reply for this one? The SDR Toolkit has it inside the Cadence Builder, with call openers and exit rules, £12.99 + VAT.
It means the buyer already has a solution. Your job is to learn what they would change.
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Word-for-word replies
Reply A, to learn: "That makes sense, a lot of teams do. If you could change one thing about it, what would it be?"
Reply B, to leave the door open: "Good to know. Would it be useful if I checked back when your contract comes up for renewal? When is that?"
Do
- Ask one question and then stop talking.
- Write down the gap they name.
- Book a short call only about that gap.
See inside
Avoid
- Naming the competitor in a bad light.
- Claiming you are cheaper without proof.
- Arguing that they chose wrongly.
Next step
No change wanted? Thank them. Set a reminder for the renewal date. Use the coaching framework to practise the question.
See also the reply to not interested and the full set in objection handling.
More replies: no budget, call me later, I am busy.
Questions
Should an SDR criticise the competitor?
No. Ask what the buyer would change and listen.
What if they are happy with it?
Thank them and ask when the contract renews. Check back then.
Is it worth calling buyers who use a competitor?
Yes, if you have a clear gap to offer. Track your own meeting rate.
Related guides
Reply to not interested
Five replies for five reasons, and when to stop.
SDR objection handling
Replies to send me an email, we use a competitor and no budget.
SDR cold call script
Opener, reason, question, three objection replies and a voicemail.
Put this into practice
The Cadence Builder has a ready reply to this objection, plus call openers and exit rules. £12.99, one payment, plus VAT for UK and EU buyers.
Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.