Principled Pitch
Home · Guides
Sales development guide

Reply to "I am not the right person": two word-for-word answers

Want a ready reply for this one? The SDR Toolkit has it inside the Cadence Builder, with call openers and exit rules, £12.99 + VAT.

This is a useful answer. Ask for the right name and, if you can, an introduction.

Selling this week? The SDR Toolkit has four outreach cadences, call openers and a pay calculator in Notion. One payment, £12.99 + VAT.
Managing a team? See the SDR Programme Playbook.
Get the SDR Toolkit
Free download: the SDR Call Review Scorecard. Score one recorded call on six criteria in ten minutes, on one printable page.Get it free

Word-for-word replies

Example: the buyer says Priya in finance runs it.

Reply A, for a name: "Thanks for telling me. Who looks after [your area] at your company?"

Reply B, for an introduction: "That helps. Would you be happy to forward a short note to Priya? I will write it so it takes ten seconds."

Free: the SDR KPI Cheat Sheet. The KPI tree, 15 sourced benchmarks, an early warning checklist and a capacity model. Two printable pages. Get it free

When the buyer will not give a name

Buyer: "I can't say who handles that." Reply: "No problem. Which team would look after [your area]? I will ask for that team by name."

If you get a team name, call the main line. Say: "Hi, I am looking for someone in [team]. Who covers [area]?"

Cadences, onboarding and KPIs in one Notion workspace.
The SDR Programme PlaybookCadences, onboarding and KPIs in one Notion workspace.14 modules and 6 working trackers to build, run and fix the team.
See inside

Do

Avoid

Next step

Use the name in the next call opener. The voicemail script shows a referral voicemail. The gatekeeper script covers the same question at the front desk.

See also the reply to not interested and the full set in objection handling.

More replies: how much does it cost, we do it in-house, send me an email.

Questions

What if the buyer says they are not the right person?

Ask who looks after it and whether they will introduce you.

Should I mention who referred me?

Yes, if they agree. It helps the next call.

Should I thank them?

Yes, by email on the same day.

Reply to not interested

Five replies for five reasons, and when to stop.

SDR objection handling

Replies to send me an email, we use a competitor and no budget.

SDR cold call script

Opener, reason, question, three objection replies and a voicemail.

The SDR Toolkit

Put this into practice

The Cadence Builder has a ready reply to this objection, plus call openers and exit rules. £12.99, one payment, plus VAT for UK and EU buyers.

Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.