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Sales development guide

Reply to "send me an email": two word-for-word answers

Want a ready reply for this one? The SDR Toolkit has it inside the Cadence Builder, with call openers and exit rules, £12.99 + VAT.

It can be a polite brush-off or a real request. Find out which in one question.

Selling this week? The SDR Toolkit has four outreach cadences, call openers and a pay calculator in Notion. One payment, £12.99 + VAT.
Managing a team? See the SDR Programme Playbook.
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Word-for-word replies

Reply A, for a real request: "Happy to. So the email is useful, what is the one thing you want it to cover?"

Reply B, for a brush-off: "Of course. Is this something you would look at this quarter? Or should I check back later?"

Free: the SDR KPI Cheat Sheet. The KPI tree, 15 sourced benchmarks, an early warning checklist and a capacity model. Two printable pages. Get it free

Do

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The SDR Programme PlaybookCadences, onboarding and KPIs in one Notion workspace.14 modules and 6 working trackers to build, run and fix the team.
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Avoid

Next step

Send the email with a subject line that repeats their words. See the follow-up email after a call.

See also the reply to not interested and the full set in objection handling.

More replies: we use a competitor, no budget, call me later.

Questions

Should an SDR agree to send an email?

Yes. Ask what it should cover, then send it within the hour.

How do I tell a brush-off from a real request?

Ask what the email should cover. A real buyer answers.

What should the email say?

The topic they named, two short lines of proof and one question.

Reply to not interested

Five replies for five reasons, and when to stop.

SDR objection handling

Replies to send me an email, we use a competitor and no budget.

SDR cold call script

Opener, reason, question, three objection replies and a voicemail.

The SDR Toolkit

Put this into practice

The Cadence Builder has a ready reply to this objection, plus call openers and exit rules. £12.99, one payment, plus VAT for UK and EU buyers.

Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.