Reply to "we do it in-house": two word-for-word answers
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An in-house process has a cost in time and people. Ask about it with curiosity.
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Word-for-word replies
Reply A, to learn: "That makes sense. How many people spend time on it each week?"
Reply B, to offer a comparison: "Would a one-page summary of what other teams spend help? I can send it."
Do
- Ask about time and people, not tools.
- Offer a comparison only if you have a real one.
- Thank them if they have no problem.
See inside
Avoid
- Saying in-house is a bad idea.
- Quoting savings you cannot prove.
- Pressing after a clear no.
Next step
Log the hours they mention. Use them in the handoff note if a meeting follows. Practise this reply in the weekly one-to-one.
See also the reply to not interested and the full set in objection handling.
More replies: send me an email, we use a competitor, no budget.
Questions
How should an SDR reply to we do it in-house?
Ask how many people spend time on it each week, then listen.
Should I quote savings?
Only figures you can prove and show.
What if they have no problem?
Thank them and move on.
Related guides
Reply to not interested
Five replies for five reasons, and when to stop.
SDR objection handling
Replies to send me an email, we use a competitor and no budget.
SDR cold call script
Opener, reason, question, three objection replies and a voicemail.
Put this into practice
The Cadence Builder has a ready reply to this objection, plus call openers and exit rules. £12.99, one payment, plus VAT for UK and EU buyers.
Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.