Reply to "how much does it cost": two word-for-word answers
Want a ready reply for this one? The SDR Toolkit has it inside the Cadence Builder, with call openers and exit rules, £12.99 + VAT.
A price question is a buying signal. Answer honestly and move to the next step.
Word-for-word replies
Reply A, with a range: "It depends on team size. Most customers pay between X and Y. A specialist can give you a number for your team in fifteen minutes. Does Thursday work?"
Reply B, without a range: "I do not want to guess and be wrong. The account executive can quote you properly. Can I book fifteen minutes?"
Do
- Use a range only if your company allows it.
- Link price to the next step.
- Note that the buyer asked in the handoff.
See inside
Avoid
- Dodging the question.
- Guessing a number.
- Offering a discount.
Next step
Add "asked about price" to the handoff note. It tells the account executive the buyer is serious.
See also the reply to not interested and the full set in objection handling.
More replies: we do it in-house, send me an email, we use a competitor.
Questions
Should an SDR give a price on a first call?
Only a range your company approves. Otherwise book the account executive.
Is a price question a good sign?
Often yes. Record it in the handoff note.
What if I do not know the price?
Say so and book a call with someone who does.
Related guides
Reply to not interested
Five replies for five reasons, and when to stop.
SDR objection handling
Replies to send me an email, we use a competitor and no budget.
SDR cold call script
Opener, reason, question, three objection replies and a voicemail.
Put this into practice
The Cadence Builder has a ready reply to this objection, plus call openers and exit rules. £12.99, one payment, plus VAT for UK and EU buyers.
Treat benchmarks as starting points. Tune them to your market, deal size and sales cycle. Every figure shows its source and year.